Wrapping Up 2016
The year 2016 will be remembered for many things, from the Olympic Games to Donald Trump, from Brexit to Dylan winning a Nobel Prize...
Lots done; lots to do!
The AnotherTicket team
Sadly, there have been an unprecedented amount of deaths including Prince, David Bowie, Leonard Cohen, Fred Burns, as well as Mohammed Ali, Terry Wogan, Alan Rickman to name but a few. For a little light relief, watch this video!
So what’s been happening in the ticket industry over the last twelve months?
When we launched almost eighteen months ago we were riding the wave of an uproar from music artists, sporting bodies and fans worldwide demanding change to the ticketing industry. Unfortunately, the same challenges that were present eighteen months ago are still a long way from being wiped out. In fact, according to ticket fraud expert Reg Walker in a BBC news article, recent reports indicate that some ticket sellers are even in on the act. So, are we in exactly the same place (or worse!) as 2014?
A quick look on ‘popular’ re-sale sites show Coldplay tickets being sold at £7,200 when the face value price was originally £72.50, as well as Adele tickets with equally extortionate prices. Thankfully, it’s pleasing to see some artists making partnerships with ethical resale alternatives, such as Adele signing a deal with Twickets,but will it make enough of a difference unless there is sufficient legislation to support the cause? A recent Select Committee debate illuminates what we’ve always been about, and what we’re still about: kicking the touts… out!
We’re glad to say, some changes have happened. Trying to be down with the kids, the AT team recently went to see Catfish and the Bottlemen and it was great to see our names being checked on every ticket. If suitable ID was not provided to show proof of purchase, fans were denied entry. We think this a perfectly legitimate way of ensure tickets eventually don’t end up on re-sale. However, could this punish fans twice? Firstly, they buy overpriced tickets on a re-sale platform, and then they don’t get to see the show because of the security checks made when they enter? Hopefully, knowing the risks of not being admitted entry will mean that fans stop using these unscrupulous sites that have no other agenda than to fleece them for their hard-earned cash. Yet, for now, the touts are still laughing all the way to the bank. So, folks, help AT be the solution: we need to be innovative and always one step-ahead of the wallet-thinners. Will you be with us?
Anyway, where have we been?!
It’s been a tough twelve months for us at AnotherTicket, with all of us having a rollercoaster of a year. You too, we bet! As a result of ‘life happening,’ AnotherTicket has become quieter than we would have liked. Matthew’s full-time job role has changed, but more importantly, earlier this year, he gave birth to a baby girl. Erm…well, his beautiful wife had a beautiful girl. Richard has bought a house (it’s more of an advanced shed, but it ain’t bad) and moved in with his girlfriend (she thinks he’s ace and we do too!) as well as moving jobs, going from teaching in the prison to ‘real’ (!) teaching in a mainstream school. Imran has changed jobs and moved house back to his English roots in Stoke. John has deleted all his mates from Facebook and started two, (that’s two!) new accounts in order to pursue his dream of becoming a meditation guru, professional dog-walker and bleeding heart musician.
So, what’s in store for 2017?
We have recently received a welcome boost from BBC Radio One Newsbeat in a short interview with Steve Holden, who, along with his team, backs and supports our ethical secondary ticketing campaign. We have plenty of ideas and events lined up for next year (including an AT music event; more on this in future publicity) that should increase our exposure (this is where you can help, by sharing, liking and word-of-mouth) and move more tickets out of the way of the touts and into your hands, with plenty of change spare too…
Our community continues to grow and become more responsive. Add to this some awesome musical and sporting events we have lined up for ourselves, we’re really excited! What about you? Who are you looking forward to seeing? Leave your comments in the usual place.
Have a happy, healthy and events-filled 2017.
Posted in : AnotherTicket Update
29 Dec 2016